Note that many websites have their own advertising, unrelated to adware.
This search assistant from 180Solutions is the successor to 180 Search Assistant. It appears to be a rebranded version of their existing product. This is in the same way that nCase was to 180 Search Assistant. 180Solutions announced that this was to enforce some security on their affiliates who were abusing the software and pushing their product on customers.
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This Adware keep tracks on user browsing activities and disply ads according to that.
This search assistant has been known to distribute large amounts of pop-up advertisements. Seekmo itself is a 'search based advertising application'. This means that it uses your search habits to show you advertisements you might be interested in.