Note that many websites have their own advertising, unrelated to adware.
From their website:
Plays like the classic word game Hangman, but with a very funny twist. Alot of fun!.
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When installed the game drops other files that download software with out users knowledge. At the time of install (11-13-2005)180 Search Assistant, Internet Optimizer, and Search Miracle are a few of the other programs installed without user's knowledge.